Liz Erk (lizerk) wrote,
Liz Erk

"...e.l.f. Cosmetics has created 10,000 special Hurricane Katrina Relief Beauty Kits..."

One of the fun things about tracking industry-related PR blogs is watching people call out the blunders of others. It kind of creates a system of "checks and balances," I suppose. But nothing had my jaw hitting the desk more than this tasteless and tacky press release that went over the wires last week:

e.l.f. Cosmetics Creates Hurricane Katrina Relief Make-Up Kit Shipped to Hurricane Victims

NEW YORK, Sept. 1 /PRNewswire/ -- On August 30th, 2005, e.l.f. Cosmetics
received an email from one of their customers. She was contacting the company
to tell them to put a stop on her order because she had lost everything in
Hurricane Katrina. In response, e.l.f. Cosmetics immediately shipped her a
package of make-up brushes and cosmetics to her current location.
In an effort to help others affected by this disaster, e.l.f. Cosmetics
has created 10,000 special Hurricane Katrina Relief Beauty Kits that include:

* pressed powder

* shimmering facial whip for the eyes, lips and face

* lip moisturizer

* lip gloss

* mascara

* e.l.f. asks the public to help them get in contact with victims of the
hurricane. e.l.f. asks these people to call or email the company and
provide a location for the relief kits to be shipped.

* e.l.f. will be shipping these kits to people directly affected by the
hurricane disaster.

* e.l.f. Cosmetics will be posting a Relief banner on their website and
emailing their current loyal customers incase they have friends or
family that have suffered from the hurricane.

* e.l.f. will be getting in touch with networks that have contact with
hurricane victims, encouraging them to contact e.l.f. and provide a
location for the company to deliver their relief kits.

* e.l.f. will likewise be contacting local hotels and relief
organizations in the affected and safe surrounding areas and will ship
e.l.f. relief kits to the designated locations.

* Local and national press will be asked to direct people to the e.l.f.
website so people can receive beauty
relief kits.

This is not the first time e.l.f. Cosmetics has tried to help during
unfortunate times. e.l.f. Cosmetics supports WIN Against Breast Cancer and The
Humane Society of The United States by creating signature products that
promote and direct proceeds back to the organizations.
e.l.f. Cosmetics would like to do as much as they can to provide relief to
this devastating situation. Thousands of people are without any of their
belongings. Although make-up is a secondary need, e.l.f. hopes to get people
back on track. This is a small token, but it's a start.

How to contact e.l.f. Cosmetics:


Call: 800.231.4732 x111

PR Contact: Amanda MacNaughton THINK PR 212.343.3920

SOURCE e.l.f. Cosmetics
Web Site:

Hello?!?!?! What??? I can almost guarantee that the last thing on these victims' minds is, "damn, this hurricane has left me looking unattractive. I don't have any water and I can't find my daughter, but what I could really use right now is some good eye liner..."

I mean, what's the follow-up? Another release that reads, "Hurricane Victims Given Free Makeovers..."?? I can just see it now... An episode of Jenny Jones sponsored by e.l.f.: "From relief to chic: How Katrina victims can look their best."

Here's the makeover I'd give their PR person:

Go back to school and learn how to do proper, TASTEFUL public relations, sad clown

In other news, it looks like GW was able to finish out his vacation just fine while "aiding" victims...

Heh heh heh...
  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.