Liz Erk (lizerk) wrote,
Liz Erk

"Targeted" Ads

I saw this story about the scaffolding that fell and killed three people. As I was in the process of clicking away from it, the Google ads at the bottom caught my eye. Something about "Create a Memorial Website for Free." For some reason I thought it was related to the story and the readers were being asked to create a memorial for the victims.

To make sure I read it right, I hit the back button. But the ad had changed:


Then I started laughing. I've never followed how the Google Ads work, but I'm going to assume this means they are based on key words in the context of the article. So I hit refresh:


A third refresh brought me back to the original ad:

I wonder what other tacky ads are out there. Did articles on New Orleans/ Hurricane Katrina that featured Google ads say, "Buy Cheap Flood Insurance?" or "Try the Toughest Mop on the Market?"

  • Passion of the Crisis

    Everyone's 'favorite' "If-You're-Different-Than-Me-I-Hate-You" Ranter is back! Mel Gibson is currently filming for his role as The…

  • A New Breed of Gangs

    Last month I wrote about the uprising of the Yenta Carts/ Wide Wagons. For the most part I focused on their use as a weapon, but I had no idea they…

  • Kiss of (PR) Death

    Sandra Bullock should fire whoever told her this was a good publicity idea: Seriously, I know Sandra's been through a lot, but really.…

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.