Liz Erk (lizerk) wrote,
Liz Erk
lizerk

"Finger in the Dyke"

Part of my job is to track the news relating to certain industries my companies cover. For the most part I do that through Google News Alerts. That means I receive a dozen or so emails a day, letting me know when my search terms show up in an article.

One of those terms is "corporate blog." I get tons of emails with articles for that one and they are, for the most part, boring as hell. So imagine my surprise when I received this alert:



What the...? So I clicked on the link and got this:



I then took out the "/2006/04/finger-in-dyke.html" part of the link and it took me to the blog page of Innovation Analysis Group (IAG). Apparantly IAG is a market research, analysis and consulting firm for the travel industry.



They corrected their blog entry's title to read "A finger in the dike." But I guess it wasn't fast enough to escape the indexing clutches of Google!

Too bad they changed it. You have to admit "a finger in the dyke" is a lot more interesting and a better attention-grabber than "a finger in the dike."
And imagine how much more fun the IAG logo could be!

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