Take, for instance, the agency that took on that lunatic baby machine known as "Octo-Mom". I'm sure when they signed her they probably thought, "this will surely put us on the PR map and we'll sign a flood of clients as a result!" What they got instead was this:
A Brentwood couple, Joann Killeen, president of Killeen Furtney Group, and husband Mike Furtney decided to drop Suleman early Saturday after they received 100's of threatening e-mails and phone calls. They say the calls began soon after they began representing Nadya Suleman and set up a website for her.
Ms Killeen told the press of one of the voice-mail messages....
"They'd put me in the wood chipper and throw me in the bottom of the ocean and hope I die."
She says some of the threats were directed at both herself and Suleman.
"They hope I die, they hope my business goes under, they want to rip her uterus out," Killeen said. "They say I should be anesthetized and put down like a dog."
Wow, and with the kind of excellent press their client got...
...I bet they have so much new business, they're turning it away!
Let's hope the agency Chris Brown hired does a better job. I can't even imagine the reputation damage control one could come up with for a woman beater. But let's try anyway: "While our client acknowledges what he did was wrong, we have to take a step back and reflect on the positives. Chris has the potential to be like one of music's well-known wife beaters- Ike Turner! Look what he did for Tina Turner's career!"
Seriously, how much can you fix that mess? No matter how you spin it, abuse is abuse. But then again, this is the same agency Mel Gibson hired when the world discovered he was a "Jew hater."
Whoops. Looks like they still have some work to do in the "viral media" department.